Branching out: Vodafone and National Parks announce ‘ultimate handheld device’ to help families enjoy more green time this summer

‘The Stick’, the original smart device, comes with unlimited applications, endless battery life and is available for all to test this summer.

New research reveals a growing trend for ‘app-venturing’, with families using digital tools to enhance and facilitate time in nature.

Ahead of the school holidays, nearly all (94%) of parents and carers said they would like their family to spend more time in nature this summer, highlighting a growing desire to reconnect with the great outdoors.

Vodafone’s ‘The Stick’ campaign launches in partnership with the UK’s National Parks and features a ‘Stick-tionary’, the ultimate guide to enjoying nature’s original smart device, packed with ideas to inspire outdoor play and exploration.

Vodafone has today announced the launch of ‘The Stick’, billed as the ‘must-have handheld device’ for this summer, to encourage families everywhere to swap screen time for green time. Available to test for free in all parks across the UK, ‘The Stick’ features endless applications and is designed to inspire outdoor play for people of all ages.

Released as part of VodafoneThree’s partnership with the UK’s National Parks, ‘The Stick’ launches alongside a beautifully designed ‘Stick-tionary’, the ultimate guide to enjoying nature’s very own smart device.

Packed with ideas to encourage curiosity and adventure, plus tips on how technology can support learning and connection in the great outdoors, the ‘Stick-tionary’ is designed to help families get the most out of nature and use tech to enhance real world experiences, while celebrating the humble stick as the original multi-purpose device at the heart of imaginative play.

It comes in time for the summer holidays, and as new research from Vodafone reveals 94% of parents and carers would like to increase the time their family spends outdoors this summer, with over half (55%) saying that nature-based trips make up some of their most memorable family experiences.

App-venturing

Liberty Lux News

Source: Eryri / Snowdonia National Park